TiggrSuccess Blog

by Kevin Nunley DrNunley.com/

The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that SELL!

First of all, it is important to get the facts. You need to know specific facts about the product as well as facts about the audience you want to target. Get all of the information you can! Read magazines, flyers, newsletters, and even junk mail. Also, talk with people. Go to classes and seminars or attend meetings. You never know when the information you learn will be useful.

Try using a checklist. When you’re stuck for an idea, a checklist can help you come up with different possibilities or strategies. You could make a checklist for headlines, or a checklist for why people buy products. This will help you get headed in the right direction.

Get feedback. The way you see your ideas may be completely different than the way others see them. Show your rough ideas to others. Or, have someone look at your finished copy and give you their opinion on how it might be improved.

Try teaming up. If you are a copywriter, you could team up with an art director. Or if you are an entrepreneur you might team up with a corporate manager. A partner can expand upon your ideas and could make them even better.

Sleep on it! Sometimes you need to just put the problem aside. You’re probably thinking about it way too much. You might be surprised when the perfect idea comes to you “out of the blue.”

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See Kevin’s affordable promotion packages and business writing deals at DrNunley.com/. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

by Kevin Nunley DrNunley.com/

Customers love it when your ad or web copy tells a story. People everywhere have been telling stories since caveman days. It’s a natural way to get prospects to pay attention to you.

Take a paragraph to describe how the customer FEELS before they buy your product or service. Then tell how they feel AFTER they buy from you.

The customer might feel pressured, overworked, and tired. “You work longer and harder every day only to find yourself falling further behind. After a while you just don’t feel the enthusiasm that used to propel you through the day.”

Maybe the customer doesn’t feel very successful. Your program could give them the success they crave. “With an extra $2,000 per month, you can get the big home you’ve always promised yourself. Pay off the credit cards. Now you’ll have the money you need to park that luxury car in your driveway. Imagine the look on your neighbor’s face. You have arrived!”

Your story might show how an employee could impress the boss. “Show the CEO how the Gadget 300 saves 30 percent on outsourcing costs. That means more operating budget for other needs. It could mean impressing the boss and getting yourself in position for the promotion you deserve.”

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Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at DrNunley.com/.