TiggrSuccess Blog

by Kevin Nunley

www.drnunley.com/

Why do some sites succeed where others flop? The answers are more obvious than you think. There is never just one reason why a site does not succeed. A combination of the right elements is what determines your success.

So what are the right elements? Well, here are a few of them:

1.  Speed – People are in a perpetual hurry, so don’t make them wait around for your site to load. The more technology advances, the faster people expect your website to be. So remember to compress your images and don’t clutter up your site with unnecessary elements. Minimize your load time by keeping graphics small and don’t overuse javascript, streaming audio/video, and animation.

2.  Targeting – Know your target market and be sure your site caters to their needs. If your target market is teenagers, don’t design your site to look boring and corporate. If you’re targeting business professionals, use a clean, simple design and keep it easy to navigate.

3.  Payment Methods – Payment should be easy, no matter what method your customers choose to use. Offer a variety of payment methods. Also, you must accept credit cards. This is the cardinal rule of Internet payments. These days that can be as simple as signing up for a free PayPal merchant account.

4.  Content – This is by far the most critical element of a good site. Good content sells products. Does your copy convey the message you wish to send? Does it make people want to buy? If not, have a professional review your copy to ensure it is doing its job.

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See Kevin’s affordable promotion packages and business writing deals at DrNunley.com/. From ezine advertising, to a press release, to web copy that sells, get what you need fast.