by Kevin Nunley
It baffles my mind how many business owners still don’t have a web presence. I hear from people every week who insist that, “It ain’t broke, so why fix it?” Why go to all the effort of building–or paying someone else to build–a website when business is going well already?
For many businesses, what “ain’t” broke today is going to be on the trash heap tomorrow.
Here are a few reasons why it’s time to fix it by getting a website, even if it “ain’t” broke yet:
1. The Live Brochure – most businesses have used the brochure as a marketing format at some point. In the old days, they provided a great deal of information in one handy booklet. But with a website, you get a live brochure that is available for anyone to see anywhere in the world. And there is no limit to the amount of information you can include.
2. Expand Your Business – Maybe you don’t have enough money to set up a new shop in another town, but you can do better than that for a tiny fraction of the cost. Set up shop online with an e-commerce site and you have a business presence anyone in the world can take advantage of.
3. It’s Expected – These days, for a business not to have a website is akin to using a typewriter to create your business documents. Your customers and clients expect you to progress with the times, and if you don’t keep up, they’ll leave you behind.
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Kevin writes YOUR one page sales letter, article, press release, or web site copy. See DrNunley.com/
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