Answer this question: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! Why should you care? This quest for information is an opportunity for you to fill a need. And if you do it right . . . to make some money along the way.
Info marketing explained
This is by far the simplest business you can start. You create a product that provides information. And other people buy this product to get the info. It couldn’t get much simpler.
How do you make it work?
You’ve got the basic concept – exchange info for money. In order to be successful people need to want the information you’re providing. So the key is to figure out what people want. How can you find out what people want?
One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and you’ll get a good idea of the kinds of things people need help with. Your goal is to find a common problem. That people are having trouble solving. And solve the problem for them by writing an info product on it.
An encouraging word
Don’t worry! Info product creation is easy… Consider this: An ebook is just a series of articles. So instead of sitting down to write the whole thing. Focus on one article at a time. And once you have bunch of good ones, expand and embellish them and voila! You’ve got an ebook.
Why info products? Funny you should ask . . . Here are the seven reasons
1. Simplicity and ease
An info product business runs on auto-pilot. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. It really is like and automatic money machine.
You don’t have any inventory. You never have to deal with shipping. Your business is 100% digital.
2. Product combos
After you’ve created a few ebooks. You can combine them together to create new high ticket products. It’s a simple matter to merge a few ebooks into one. And your new product will be able to carry a much higher sticker price. There’s greater perceived value in a single big course. Versus multiple smaller ones.
3. Resale rights
Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because people just don’t want to invest the time and money into making their own. And what’s more you get to charge two to three time as much for these rights.
4. Leverage
Leverage your ebook by using the content in different ways. Take parts of your info product and turn it into a email training series. And build an email list that you can sell other products to.
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. Either way, you win because you’re feeding your funnel. You can even make these viral by allowing your affiliates to give them away. Wait, did I say “affiliates”?
6. An affiliate army
This one is huge. Once you have your own product. Other people can become your affiliates. Imagine having 100′s or 1000′s of other people promoting your products. Well, you *need* your own product to get affiliates.
7. JVs
OK, this is by far the biggest reason why. Setting up joint ventures is the fastest way to gain success. Period. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.
Summary
If you’re not convinced to start selling information products, then you’ve probably been sleeping. You’ll become the ruler of your own fate. Because you’re 100% in control. So, don’t waste any more time:
- Head over to Yahoo! answers
- Find out what people need to know
- Start writing
Information product development really is that simple. And in short time you’ll have the foundation for your own info product.
