TiggrSuccess Blog

by Kevin Nunley DrNunley.com/

Nothing gets sales like good targeted direct marketing. Targeting is the key. If you send your sales letter or postcard to only those people who are intensely interested in what you sell, you will have more customers than you know what to do with.

Here is an easy way to get super-targeted names. Contact clubs and associations who have members who would be very interested in what you sell. Show the leader of the club why his members would love to hear about your business. You can often get a list of members and addresses for cheap or free.

Anika designs and sews costumes for dance students. She has an attractive web site and can work with customers just about anywhere.

Using a search engine, Anika finds several associations of dance teachers and their students. Two are in her city, one covers her state, and several more are national.

She first calls the presidents of the clubs in her city. She explains over the phone how her service can benefit teachers, students, and their parents. She schedules an appointment to visit with the club leader, show samples of her work, and leaves a brochure filled with enthusiastic comments from past customers. She will also leave with the club’s mailing list.

Many national groups sell their member list at low cost. One business man I know does exceptionally well getting member lists from the local chamber of commerce in cities he wants to target.

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See Kevin’s affordable promotion packages and business writing deals at DrNunley.com/. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

by Kevin Nunley DrNunley.com/

Wouldn’t it be nice if you could afford network TV commercials, full-page magazine ads, and an expensive ad agency to handle all the details?

Having a huge advertising budget is nice, but it can create a lot of problems. For example, I firmly believe a super-sized ad budget may make your marketing boring and ineffective.

Here’s why. Small businesses and startups who don’t have much money to spend must rely on good old fashioned creativity. Since big media ads are out of the question, they look for cheap or free ways to market. Those methods are often fresh, innovative, and attention-getting.

Here are some terrific low-cost ways to market your business. And boy do they get noticed: * Take extra care in how you answer the phone. Be bright, helpful, and eager to go the extra mile.

* Put a colorful flyer in with invoices and sales letters. Highlight special deals only current and past customers can get.

* If your store or office is on a busy corner, stand outside for a period each day and get to know those who pass by.

* Write a letter to the editor of your local paper.

* Spot radio stations setting up for a live remote. Arrange to offer free prizes to their listeners (in turn they will mention you, even interview you on the air.)

* Throw a monthly party at your store or office. Have cake, balloons, even a magician. Invite customers, prospects, and neighbors.

* Send a handwritten thank you note after every sale.

Have I got you thinking? Come up with more out of the ordinary ways to promote your business. It gets attention and it’s cheap.

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Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at DrNunley.com/.