TiggrSuccess Blog

by Kevin Nunley

DrNunley.com/

Nothing will keep you going in lean times like your own house email list. Nothing will help you turn good times into GREAT profits like your own house email list.

Email is almost free to send. It’s handy for people to open and read. And people who willingly give you their email address are VERY likely to value what you have to say.

Use freebies to get people to give you their email address. The most common way is to over a free, info-packed newsletter. Folks sign up, they get your newsletter, you keep their email address.

You can also do this with ebooks. Rather than giving people your web site address where they can download the book, ask for the person’s email address. Then send them an email giving them a special link where they can download the ebook. Make sure to mention that you will be sending additional updates from time to time, and how to unsubscribe if they don’t want them.

Provide free access to your “private area.” People have to enter their name and email address to get inside. There, they find good information or freebies they can’t get on the public parts of your site.

Free ebooks, coupons, reports, and ads can also work this way. MAKE SURE people KNOW you are adding their name to your list and give them a way to GET OFF your list easily.

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Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at DrNunley.com/.

by Robert Imbriale, The Motivational Marketer

It was 1995 and I was struggling to get my business off the ground. I was excited, spinning my wheels, yet getting nowhere fast. Money was coming in, but more of it was going out than was coming in.

Before very long, I found myself questioning whether or not to close my business and give up on my lifelong dreams.

When you arrive at a point like this, there are two choices you can make. First, you can choose to throw in the towel and walk away. Many people take this route and in later years begin to regret their decision.

The other option is to keep going and find new ways to get through the rough times. While you may wonder if there’s a third choice of doing nothing, that’s really not making a choice at all and it’s almost the same as giving up because if you do nothing, you’ll soon have nothing.

So there really is only one choice and that’s to keep going.

At some point in every lifetime, there are going to be rough and uncertain times. Later in life, you’ll look back and realize that whatever it was that you decided to do during those times has literally defined who you are in some profound way.

For those people that decide to give up, they often end up feeling deep regret and tend to fade into the fabric of society rarely ever making anything much of their lives.

If you are to become a true leader, you are probably the type to keep pushing through, no matter how tough things get. In our society today, there is a real lack of true leaders. We have a lot of people who talk a big game, but few who do what’s needed to step up and lead.

When things were really tough going for me, I made the decision to stick with it. Although everybody around me at the time was encouraging me to do the “safe” thing and go find a job, I stayed the course, never lost sight of my dream, and soon began to see things changing for the better.

Today, people think I’m lucky or that I had a few good breaks that made all the difference, when the reality could not be farther from the truth.

What I had then, you have now.

What I did then, you can do now.

The only thing that will ever stop you is you.

When you truly understand this very important point, things will change in your life for the better. The biggest obstacle to your success is you. The biggest challenge you’ll ever face in life is getting past your own limiting beliefs.

Every successful person, every leader, gets and uses advice from other people in order to get where they want to go. People who rise to the level of becoming a leader know that limiting beliefs can keep them back and so they get help in order to break through to the next level.

As human beings, we get far too close to our own beliefs and they become so much a part of who we are that we can’t even see them, let alone change them. What’s needed is a person who can see us from a fresh perspective, a person who is not involved in what I like to call our “internal politics.”

Whether it’s the President of a nation, of a company, or even a solo entrepreneur, those who rise to great levels of success all surround themselves with people they rely on to help them see the way forward.

Some call them advisers, others call them mentors, and still others refer to them as coaches. Whatever title you use to refer to these people, it’s important to realize that they are the people behind the leaders.

These people are often trained to see beyond what is, and instead put their attention on what could be. They also have a keen awareness for helping you bring your limiting beliefs to the surface so that you can address them in ways that are productive.

For many people, having a coach is the difference between mediocrity and domination of their careers.

Early on in my career, I was lucky enough to realize how important having outside help was and I sought out people who could help me get past the barriers that I was simply unable to break trough myself.

I’ve had at least one, and at times as many as 6 coaches working with me at any given time.

The results I’ve seen in my own life have been amazing thanks to the people I’ve chosen to work with along the way. With their help, I’ve shaved decades of trial and error away, improved my relationships, and have earned much, much more money in a shorter period of time that I would have had I not had a coach.

Oh, did I mention that I also became a well-known thought- leader in the marketing world and continue to called upon for my guidance and opinions by other industry leaders. None of this would have been possible had I not discovered the power of having a coach every step of the way.

I have been coaching business leaders from around to see beyond the obvious, to see what they are truly capable of, and to get past the beliefs that would have otherwise held them back.

I’m part of a growing legion of professional coaches who work to hasten the rise to success of businesses, enterprises, and individuals. Since 1995, when coaching really started to gain traction, coaching has become recognized as the “must-have” resource for people and organizations looking for rapid growth.

While coaching is not designed to replace traditional psychotherapy, it is a powerful tool that can take you to new levels of success in very short periods of time.

The issues best suited for coaching involve business strategy, personal development, and empowerment.

Leading coaches make little distinction between ‘personal’ and business issues because they realize how tightly related the two can be and instead choose to work on both, often simultaneously.

In my work as a coach, I’ve yet to run into a single person who could not benefit from coaching. The rewards of working with a great coach are immeasurable because once an issue is resolved, it’s resolved for life. That means that the benefits of the work you do with a coach are in place for the rest of your life.

Think of it as an investment with an unlimited ROI because once you learn a lesson from your coach, that lesson is yours for the rest of your life to use as often as you choose. 

It is important to pick your coach wisely. Be sure the person, or people, you choose can not just see the vision you hold for your future, but can get on board with it as well. Your coach should have one single agenda: yours.

They should speak your language and see the best in you in every situation. And they should have a proven track record of success working with people who are similar to you or have a track record working with businesses that are similar to yours.

Finally, your coach should have current and past clients who have become raving fans of their work.

While these kinds of coaches are not always easy to find, it’s worth the extra effort to locate them because the results they will bring to your life will have a definite and powerful impact not just on you as a person, but on everybody you interact with as well.

When you find a coach that can meet these criteria, hang onto them! Do all you can to make sure they remain part of your inner circle for as long as they continue to bring measurable value to the table.

When you’re faced with a major decision, don’t make that decision on your own, get advice, get a coach who can help you see things from a new perspective because the decisions you make today will have a profound and lasting impact on your tomorrow.

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Robert Imbriale is known as a “Master Coach” for his extensive work with business owners, and entrepreneurs. He is the author of the book, Motivational Marketing (Wiley, 2007), and is the founder of Ultimate Wealth, Inc. Learn more about Robert’s coaching services, seminars, and see free training videos on his web site at www.RobertImbriale.com/.

Until next time, remember to..

Be outstanding!

Robert Imbriale
Master Coach

www.RobertImbriale.com/

by Sharon Housley

Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS….

A – AutoDiscovery

Auto Discovery is code that is inserted into the header of an HTML web page, which then indicates to readers that an RSS feed is available for the content.

B – Blogs

Blogs are web logs that are updated regularly, usually on a daily basis. Blogs generally contain information related to a specific topic. In some cases, blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever the author wants them to be. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content.

C – Cache

Cache is a temporary storage area for frequently-accessed or recently-accessed data. Having certain data stored in a cache area speeds up the operation of the computer. Using a cache with RSS feeds will help minimize bandwidth and display an RSS feed’s content quicker.

D – Display

RSS Many webmasters post the content of an RSS feed on their website. They use either PHP, ASP, or javascript for such purposes. If done properly, the feed’s content will dynamically update as the content of the feed changes.

E – Elements

Within an RSS feed, there are various feed elements. The elements of an RSS feed are defined by tags.

F – Filter

Many RSS feeds contain duplicate or similar content. Publishers can filter RSS feeds so that they only see content that they wish to see, by filtering out duplicate postings.

G – GUID

GUID stands for Globally Unique IDentifier. The RSS specification strongly suggests that each RSS feed item have a unique GUID. If you are creating feeds, a GUID is important because GUIDs are often used by feed readers and aggregators to determine if a feed item is new or simply an existing item that has been updated. Each item in the RSS feed should have a unique GUID.

H – HTML

HTML, which is the acronym for HyperText Markup Language, is frequently used to design websites.

I – iTunes Namespace

The iTunes Namespace allows the user to add the information necessary to have a podcast listed on the Apple iTunes Music Store (ITMS).

J – JavaScript

Javascript can be used to display the content of an RSS feed.

K – Keywords

Keywords should be integrated into the RSS feed to help search engines determine what the RSS feed is about.

L – Links

Links are used to direct RSS readers to the original webpage containing information that directly relates to the feed.

M – Mashup

A mashup is a combination of multiple RSS feeds that have been merged together to create a new, single feed.

N – Namespace Extensions

The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications, will be able to use your custom info for any purpose. Adding elements (tags) would typically be used only in an in-house situation where both the writing application and the reading application have prior knowledge of the new tags.

O – OPML

OPML, or Outline Processor Markup Language, is a file format standard that can be used to exchange subscription lists between programs. OPML is used as a standard to import or export groups of RSS feed subscriptions. OPML was initially designed by Radio UserLand as a file format for outlines. The purpose of this format is to provide a way to exchange information between outliners and Internet services. OPML has since been adopted for other uses, the most common being to exchange lists of RSS feeds between RSS aggregators. OPML is an open format, allowing other services to extend the format. While OPML was not initially designed as a vehicle to share RSS feeds, it has become the de facto standard. OPML, like RSS, is based on RSS, and because of the similarities, those familiar with RSS have embraced OPML as a way to share RSS feed collections

P – Podcasting

Podcasting is online audio content that is delivered via an RSS feed. Many people equate podcasting to “radio on demand”. However, in reality, podcasting gives the listener far more options than radio does, in terms of content and programming. In addition, podcast listeners can determine their own time and the place for listening, meaning they decide what programming they want to receive, and when they want to listen to it. Listeners can retain audio archives to listen to later, at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.

Q – Query

Webmasters can create RSS feeds based on search queries for their websites.

R – RSS

RSS is a standard format for syndicating content on the Internet. The content can be anything! Information contained in an RSS feed is often syndicated on other sites, which expands its reach. Website visitors love RSS because they choose which feeds they wish to subscribe to. If at any point they are unhappy with the content contained in the RSS feed, they simply unsubscribe and no longer receive notification of feed updates. RSS is really a win-win for both subscribers and publishers. In order to get a better understanding of how RSS works, download an RSS reader or use a web aggregator and subscribe to an RSS feed (they are usually indicated by a small orange icon).

S – Syndication

Syndication is the supply of material for reuse and integration with other material.

T – Template

Many webmasters use templates to layout the contents of their RSS feed and make it match there website.

U – URL

URLs can be embedded into the description of the RSS feed items, so that when the feed is syndicated, the content originator gains backlinks.

V- Validate

Feed validation is important. If a feed is not properly formed, it will not always be valid for reading.

W – Website

Updates RSS feeds can be set up to notify visitors when a website changes.

X – XML

RSS is a subset of XML, or eXtensible Markup Language.

Y – Yahoo Answers

Yahoo’s interactive system of questions and answers can be tracked using RSS feeds. You can create keyword or category feeds for anything in Yahoo Answers.

Z – Zero Feeds

Not having RSS feeds for your website puts you at a competitive disadvantage. RSS feeds bring traffic and help the stickiness of your website.

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Sharon Housley manages marketing for FeedForAll www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll www.recordforall.com/ audio recording and editing software.

by Kevin Nunley

DrNunley.com/

Don’t focus all your efforts on getting new clients. A profitable source of income can be getting new assignments from clients you already have.

One way to get your clients to give more business to you is to make your services available to other people in their company. You will have an advantage because the client is already satisfied with your work.

At the beginning, it is important to concentrate on what the client hired you to do. Do your best on the project and amaze them with your ability. Then, you can bring up the subject of helping them in other areas and talk about your experience. The client may hire you in another area of your expertise.

You don’t want to pressure clients about giving you other types of assignments. A good way to let clients know what you can do without bothering them is to send samples or photos of jobs completed for other clients. Attach a short note to the cover that says hi or gives a description of the project.

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See Kevin’s affordable promotion packages and business writing deals at DrNunley.com/. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

by Kevin Nunley

DrNunley.com/

Ever run an ad in an ezine or pay for a banner on a web site and get no response? Often the first impulse is to blame the ezine or web site for the lack of response. But it’s usually the ad itself that is causing the problem.

Most ads on the Internet–and in print and on TV for that matter–fail to get attention. The ad simply isn’t bold, loud, bright, or active enough to pull our eyes, ears and minds into the ad’s message.

The key is to make your message as big, bold, and attention- getting as you can without becoming too annoying. If you want to get your company name across to people in an animated banner, put your logo BIG and in the middle of each frame. Anything more subtle will cause most of the audience to ignore your banner.

Also remember the old rule of 7. Seventy percent of people won’t respond to your ad the first time they see it. You need to advertise over and over again with the same ad. This gives the bulk of your audience time to see you, think about you, then buy from you.

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Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at DrNunley.com/.