TiggrSuccess Blog

by Kevin Nunley DrNunley.com/

About once a week I hear from someone who says “you always write about how to market a product, but not a service.” A few days later I’ll get a note from someone else “you only write about marketing a service.”

The truth is, there isn’t much difference between marketing a product and marketing a service. In both cases your main objective should be to convince people you have benefits they really want and need.

Most sales are based on emotion. We buy because the offer makes us feel more secure, less hurried, more relaxed, or just plain excited.

It’s common knowledge that putting a photo of a product in an ad or on a web site increases sales. Services can also benefit from having a picture.

A photo of the owner or person performing the service builds customer confidence. Even a simple shot of hands at work can give a prospect an image to connect with your service–an important mental step for many consumers.

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See Kevin’s affordable promotion packages and business writing deals at DrNunley.com/. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

by Kevin Nunley DrNunley.com/

There are a lot of experts telling you what and what not to do with a press release. Most of it is excellent advice, but there are a few insider tips they are missing.

Recently a PR expert wrote advising me to stop telling people to use press releases. “The media is so busy that a press release is the last thing they have time for,” she said.

On the contrary, most media folks are constantly looking for good stories and information. Most don’t care how they get it. Even though media gets too much mail, too many phone calls, and an avalanche of email, they are always short of great stories.

Back when I did a radio show in San Francisco, a homeless guy would tape his pencil-written essays to the front door of the studio. Did I scan them for something I could use on the air? You bet.

Another press release truism tells you not to call an editor and ask if they received your press release. True, this is at the top of many editors’ pet peeve lists. However, nobody gets anywhere in media without being persistent.

Media folks move up into prestigious organizations and high- paying jobs by calling and emailing prospective bosses over and over. Find a media pro with an impressive track record and you’ll likely find someone who is a real pest when shooting for a new job.

Be persistent and be there when an editor, writer, producer, or reporter finally decides they have a need for your story.

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Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at DrNunley.com/.